Election Ads 2012: a Postmortem

The November 19th issue of The New Yorker contains an interesting “Talk of the Town” piece entitled “Seeing Spots,” which is about Priorities USA ads such as “Stage.” You may remember “Stage.” It’s the ad about workers whose lives were severely damaged by the unethical practices of Mitt Romney’s private-equity firm Bain Capital.

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Wednesday Night Video – Joe Soptic v. Mitt Romney

The sad part about this Priorities USA ad decrying Mitt Romney’s vulture capitalism is how many people celebrate an economy with these kinds of job losses and catastrophic lack of health care. To me, the key insight comes in Joe Soptic’s very last sentence.

JOE SOPTIC: I do not think Mitt Romney realizes what he has done to anyone. And I — furthermore, I do not think Mitt Romney is concerned.

Oh, and the Romney response to Soptic’s story? Joe Soptic should have lived in Massachusetts because Massachusetts has an awesome health care mandate.

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